Marketing - Full time

Strategic Analysis and Planning

+ Analyze macro and micro environments, with a particular focus on international markets, to develop marketing strategies that align with the company’s business orientation and global trends.
+ Build and implement marketing strategies based on target markets, segmentation, and positioning, leveraging insights from international market dynamics to lead and adapt to global trends

 Brand and Product Management

+ Manage and develop product portfolios for international markets to maintain brand reputation, personality, and value while creating opportunities for new brands tailored to specific countries.
+ Evaluate marketing performance, such as order growth, brand recognition, and customer acquisition. Report results and propose plans for improvement to upper management.
+ Coordinate with sales teams and local partners to execute effective marketing campaigns.

Corporate and Brand Development

+ Manage activities to establish and maintain the company’s brand and product identity in international markets.
+ Oversee annual marketing budgets and ensure timely media activities aligned with strategic objectives.

Team Management

+ Build organizational structure and allocate human resources for the Marketing Global Department.
+ Develop and implement KPIs, competency assessments, and employee evaluations.
+ Train, coach, and guide team members while fostering collaboration across departments.

General Management

+ Provide advice to management on marketing-related matters.
+ Participate in company projects and ensure compliance with professional responsibilities.
+ Maintain relationships with relevant authorities and external partners for international marketing operations.

Requirement

+ Bachelor’s degree in Business Administration, Economics, International Trade, Marketing, or related fields.
+ Proficiency in office applications and strong English communication skills, including reading specialized materials.
+ Minimum 5 years of experience in management roles, with at least 3 years in a similar position at companies of comparable size.
+ Experience in the food and FMCG sectors, particularly in foreign-invested companies.
+ In-depth knowledge of international markets, trade, and branding requirements.
+ Strong capabilities in developing modern, breakthrough marketing models that lead industry trends.
+ Skills in goal setting, planning, organizing, leading, and controlling.
+ Decision-making, budget management, and people management skills.
+ Analytical and statistical analysis proficiency.
+ Comprehensive knowledge of social contexts and local business conditions.